Does your audience take away what you want?

This is the most crucial question when you talk about a “good” data visualization says Jonathan Spencer, Creative Director, Virtual Reality Strategy, at BBC News in London. His focus is currently on live coverage of elections but BBC tends to use these technologies through various fields of their program.

In this interview – which was conducted for Petersberger Gespräche 2011 – Jonathan speaks about the editorial and technical processes behind his work and he points out what companies could learn from BBC.