Air pollution is reaching peaks in Delhi and the city – citizens and government – have finally started to fight it actively. One major cause for the bad air is of course traffic. In the first two weeks of January 2016 the Delhi government was running “odd-even” – meaning one day all “odd-mumbered vehicles” were allowed to drive in the city, the next day all “even-numbers”. The campaign achieved a lot of media attention and a website for commute partners was launched by the government.
After the two weeks the environmental impact of the campaign was discussed manifold … political games on all sides. It would be insane to expect a significant reduce of air pollution after two weeks but what the intervention proofed is that the citizens are ready to take action and that the overall traffic situation was extremely relaxed. Everyone I have spoken to said this. There was no one complaining of not having been able to take the car. And most of Delhi’s citizens would do it again … So there is hope on the horizon.
What also became obvious during odd-even is that there aren’t enough measurement points in the city to serve all citizens equally. Now there is some kind of pressure to install more units and also to push the citizens somehow to action. This can only be done when they are somehow actively involved. Knowing about bad air is one thing – doing something actively against it is something different. The streets in Delhi are packed again and odd-even is almost history in this sense.
I’ve wirtten earlier on this blog that I am involved in an environment open data project which actually would close exactly this gap. While I was in Delhi the last 10 days I took the chance and spoke with Mrutyunjay Mishra (M2), co-founder of Juxt Smartmandate, a data analytics company based in Delhi and Hyderabad, and driving force behind the India Open Data Association – a non for profit company which believes in the open hardware and software movement and is promoting “open” as the secret for success to tackle the massive environmental issues in Delhi and the rest of India is facing.
With M2 I’ve talked about the status of Open Data in India in general, about potential open data business models and what it takes to make a real impact – meaning not only collecting data but also creating communities and drive action. The first 15 minutes are about India in general, the last 20 minutes we tackle the other issues!
(Just click the play button and the audio file will start)
Just this morning I was reading an article featuring a French woman residing in Gurgaon (South od Delhi) who has started going around town, taking photo portraits of common Delhiites, making them pose with masks and X-ray films of a pair of lungs. As a matter of fact the air pollution is heavily affecting people’s health. The numbers of patients with breathing problems and many other symptons of pollution are skyrocketing!
Here is the interview in an abbreviated form:
Ulrike Reinhard: You’ve started this initiative India Open Data Association (IODA). What is it all about ?
Mrutyunjay Mishra, IODA (MM): Our cycle is so to speak Data.Knowledge.Action. We collect data. We make it publicly available in an easy-to-use and easy-to-understand way and – knowing what the data is all about – we trigger action to solve problems which are of public interest. Let me give you one example. Our environment project. We started it last year at Kumbha Mela. Back then we’ve tested our open hardware machines for collecting various environment data such as dust, …. . The results of this field test helped us to fine-tune our machines, make them more accurate and sustainable and we optimized our software – meaning sending the data to the server and make it available. The new prototypes were ready for the odd-even experiment in Delhi in the first half of January 2016. There we’ve had the chance to compare at specific locations the measurements of our machines with those cost-intensive machines of the government. And it turned out we were absolutely competitive – not as precise as the high-end machines which cost more than one cruore INR, but within an tolerable variance. Government officials told us this.
Our next step is to cover with at least 40 of our machines more locations in Delhi, send the data to our server and make it available on our website. We visualize the data so that it is easy to understand for the public and we provide it in cvs-format so that everyone who wants to play around with the data can use it. With more machines out there and with more location-based data coming in we can serve the public better and provide knowledge how good or bad the air in Delhi is. We assume once people know how horrible air quality at their own place is and how it affects their health – they will chance behavior. This is when our cycle Data.Knowledge.Action. is completed.
So the India Open Data Association functions as a platform …
MM: Yes, I’d like to call it a platform. Because its role is to connect ideators, makers, financiers and users. We’ll be able to very clearly show that Juxt SmartMandate, which is my existing business and one of the founders of IODA, led the role of the ideator in this environment project and also brought in some seed funding. We connected with makers in China, where we bought the open source hardware for the machines and we found makers in India who assembled the hardware and designed a handy box. A new start-up is selling these boxes out of Gujarat. Other makers were working on the software and developed a mobile app which users can download to receive real-time environment data of various locations. So this model is working. What we need to do now is to scale it. For this we need more money … but we believe we delivered a strong proof of concept.
… and IODA is setup as a membership model, a non–for–profit company. Why have you chosen this structure? Why would a for profit company join?
MM: The organizational structure allows us to have maximum 200 members – these can be individuals and these can be organizations who are really interested in the open data ecosystem in India. To become a member you pay an annual fee and the one-time joining fee which is very nominal – I think it’s 5000 INR one time and 10.000 INR annual. So it is affordable for many. And because the legal structure only allows 200 members we’ve created one additional layer called “associate members” which allows us to include more if needed. Members have one voting right. So the structure is a more democratic one. We’ll see how it evolves. Initially we are looking for academics who are working in this field. We are looking for organizations and open data enthusiasts who have been doing groundbreaking work. We are looking for mentors, people who can guide us in this whole initiative. So there is a set of initial 15-20 members coming in. Hopefully also some financiers who provide a small fund to initiate projects. That is the answers to the first part of your question.
The second part – why would a for profit company join? We truly believe in the power of networks and in the power of many. The problems which we are planning to address and hopefully solve – as I said earlier – are problems which are relevant for the public. For all us. These are BIG problems like air pollution, waste, network-coverage – problems which can’t be solved by a single company, a single maker or even a single government. They can only be solved when we collaborate and co-create in a transparent manner – the ideaters, makers, users and financiers. And this is why we’ve chosen exactly this structure – it’s for us the best existing legal structure to achieve all this. That’s our basis. So now suppose you are the ideator of an open data project – and “open” is the premise – and you run your own private for profit company. Just like my company Juxt SmartMandate does in the open environment project. You define the skill set needed to make this project possible. The goal is that within IODA you’ll find the makers who are interested in your idea, you’ll find scientist who evaluate your data and so on. If the idea is good enough it will be translated into a product and/or service and we’ll find funding – meaning all the people will get paid. Everyone is working for profit. So the people who are making this project happen are all for profit. But the frame set in which all of this happening is a non-for-profit entity – it provides the basic management and the platform. So it’s a fairly good structure that way.
Where are the potential revenue streams for a company?
MM: For us at Juxt SmartMandate we see various revenue streams. Our core business is data analytics – so for us it’s business to analyze big data streams, to reduce complex data and translate the emerging patterns into easy to understand graphics and visualizations (meaning not losing any information while reducing the complexity), we structure data and provide downloadable data-packages and we might even develop desktop or mobile applications for the end-user. The person who developed the environment monitoring kit for our first project started meanwhile his own business and sells these boxes. So there are plenty of revenue streams … I am sure.
You were also saying that everyone can use the data – meaning also people/organizations who are not member of IODA?
MM: Yes, that’s true. We’ll provide all the data we are collecting on our internet platform in cvs-format. Everyone can download the data packages and play around with it and explore and build. All the data collected in any of the IODA-projects will be published under the a Non Commercial 4.0 International Creative Commons license, which allows the data to be shared and adapted as long as the appropriate credit is given to the creator and all the changes made are clearly mentioned. Commercial usage remains with those who initiated, collaborated and funded the project.
What is the current status of IODA?
MM: Regarding IODA as an organization I can say, that it is registered under Indian law and ready to practice. The bank account is opened and we can now invite the first members to join. We’ve already spoken to a few organizations and people and we are happy to announce our first members soon. Our website with the basic information is ready for launch.
Juxt SmartMandate will bring in the environment project I was talking about earlier. The status is that 40 boxes including the software are ready to be rolled out all over Delhi. The project website is ready for launch and the mobile app can be downloaded. For a successful start it’s crucial to increase the number of users.
What other projects can you envision ?
MM: I can only speak for my own company. We are planning to bring in at least two more projects once the environment project is up and running. One is the crowdsourcing of network coverage problems and analyzing the main reasons why in India the network is so fragile in order to achieve a more stabled infrastructure. Another one is the mapping of crimes let say in the city of Chennai. The data is publicly available but it is provided in a way that it is basically of no use. We are planning to visualize it in a way that let’s say women can see on a map which areas in Chennai are known for which kind of crime at a certain time of a day. So they simply can avoid going there. This doesn’t mean that they can’t become victim in a crime – but it can certainly increase the chances NOT to become a victim. I am sure other people / companies have many more ideas … I am really curious to see IODA taking off.