I’ve met Axel Pfennigschmidt a few years ago when he just started the agency INTERNATIONAL in Kreuzberg. INTERNATIONAL became famous because they brought an international Coca Cola to Germany – made in Kreuzberg. Over the years we became friends.
Axel worked for many years in some of the world’s leading advertising agencies in Hamburg, New York and London. He now lives and works in Berlin. I like Axel’s photography a lot. I even bought 2 photos from him – Spring Street in New York City and one Marrakech pict. So it was pretty obvious that I would ask Axel to “design” an ARTBOARD/SKATEBOARD for our auction to build a skatepark in rural India. And he did;-)
For his skateboard he has chosen an image which he found on a wall in the medina of Marrakech – fragments of several posters photographed close up and not been digitally edited are transformed into a collage-like, pictorial motif. This is the result:
The nice thing about this experiment of designing this ARTBOARD/SKATEBOARD was that Axel is now thinking about presenting more of his photographies on skateboards;-)
So if you LIKE this skateboard …. it can be yours soon!
Auction will start on March 2014!
All the details are here!