Decision by Experiment and its Implications for Leadership

Scott Cook co-founded Intuit Inc. in 1983 and now serves as the chairman of the Executive Committee. The idea of intuit came to him one day when his wife was complaining about paying the bills. With personal computers just coming out at the time, Scott thought there might be a market for basic software that would help people pay their bills. So he launched intuit, which today offers software and online products to help individuals and small companies manage their finances.

At INKtalks he had a conversation with Lakshmi Pratury, co-founder and curator of INK, about his way of leading a company. He explained that he has changed his way of leadership a few years ago by introducing decision making based upon experiment. In this interview he shows what this means in the daily life of a company and what kind of implications it has on leaders.

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