tollabox.de – the seedmatch process

tollabox.de is a Berlin based start-up – I interviewed Béa Beste, one of their founders last year. toolabox – a subscription model – surprises every month children (3-8 years old) and their parents. The basic idea: learning can and should be fun;-) It’s all about creativity, imagination, play, exploration and collaboration.

The team around Béa Beste delivered the first box in October 2012 and in the meantime they send out 3000+ boxes a month, they have 40.000 likes on facebook and they just closed a very successful crowdfunding campaign. Instead of looking for VCs or private investors the tollabox team decided to use the German crowdfunding platform for start-ups seedmatch. In less than 4 weeks they achieved their funding goal of EUROS 600.000.

In the following interview Béa gives insights into the process and why they decided to go with the crowd …

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