Kodak 2.0

Jeffrey Hayzlett is Chief Marketing Officer at Kodak. And he is a marketing guy – let me tell you! But besides selling my impression was he really understood the idea of social media and is absolutely on the right path. At Kodak they are embracing the tools – not only by using them as “channels” but by analyzing all the incoming information in order to improve customer service and to fullfill customer needs!

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