BMW Innovationmanagement

Thanks to Dieter Rappold I had the chance to talk to Tony Douglas, BMW Innovationmanager, about his working field “emerging media” and how BMW is testing diverse social media tools.

I am sorry, the interview is in German, but maybe some readers will understand …

Again, it was Frank Hamm who helped me to make the interview! Thanks again!

I have to admit that I forgot to ask one question … but I will follow up with Tony (hopefully): Is innovation manageable?

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