Thanks to Dieter Rappold I had the chance to talk to Tony Douglas, BMW Innovationmanager, about his working field “emerging media” and how BMW is testing diverse social media tools.
I am sorry, the interview is in German, but maybe some readers will understand …
Again, it was Frank Hamm who helped me to make the interview! Thanks again!
I have to admit that I forgot to ask one question … but I will follow up with Tony (hopefully): Is innovation manageable?