7 deadly 2.0 sins

“We could never let our customers talk to each other …”

“I don’t want to create a community to listen to a bunch of people bitch …”

“I don’t understand, this has always worked before.”

“The marketing team just commissioned a 2 M dollar state of the art customer research project.”
“Cool, when will you get the data?”
“In 13 month …”

“How do we stop if?”

“We don’t open up our IP to customers …”

“I just need a web 2.0 strategy …”

Great session at web 2.0 expo about 2.0 case studies.

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