I am sitting in a meeting …

… and I have to admit, that I am totally untaught! Gosh ….!

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I’ve got a new, pretty exciting job interviewing 15 CEO all over Western Europe about their ways to lead a company in nowadays. What does leadership mean to them, how do they execute strategies, what are the values of collaboration, transparency and participation ….!

Right now 5 “interviewer” are sitting together and we are receiving informations about what will happen to the data we are collecting in order to collect it in the appropriate way. What I am hearing now is actually something I never thought about in detail and I really don’t have a clue about: How is market research data analyzed? What kind of methods, tools and software is used? Very interesting …! It’s geeky …

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I guess that’s the real art in market research!

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