… and I have to admit, that I am totally untaught! Gosh ….!
I’ve got a new, pretty exciting job interviewing 15 CEO all over Western Europe about their ways to lead a company in nowadays. What does leadership mean to them, how do they execute strategies, what are the values of collaboration, transparency and participation ….!
Right now 5 “interviewer” are sitting together and we are receiving informations about what will happen to the data we are collecting in order to collect it in the appropriate way. What I am hearing now is actually something I never thought about in detail and I really don’t have a clue about: How is market research data analyzed? What kind of methods, tools and software is used? Very interesting …! It’s geeky …
I guess that’s the real art in market research!