DLD – eleventh: DNA to go

Actually in my post “The Best of Day 3” I forgot about something. It is a company coming from the US and now entering the european market, the healthcare market. It is a huge market, and it is a growing market as well – especially when it come to healthcare and technology.

So yesterday at DLD 23andMe, a privately-held personal genetics company, announced (press release)“that it has begun making its services available to consumers in Canada and 49 European countries. The company, which officially launched in the U.S. on November 16, 2007, helps individuals understand their own genetic information through the latest advances in DNA analysis technologies and web-based interactive tools.”

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DNA to go Panel at DLD

For 1000 USD people can get their own DNA profile. It is a web-based service that helps you read and understand your DNA. After providing a saliva sample using an at-home kit, you can use our interactive tools to shed new light on your distant ancestors, your close family and most of all, yourself.

This is a very high price but the founders said that it will become cheaper as the number of users will grow!

23andMe was founded by Linda Avey and Anne Wojcicki, the wife of Google founder Sergey Brin, what makes the story even more interesting.

To me this is a very interesting example of how the internet is diving into new branches.

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