It is a must read!
Henry Jenkins is the DeFlorz Professor of Humanities and the Founder/Director of the Comparative Media Studies Program at MIT.
This book rocks for anyone with concerns about the immediate and future direction of media, culture, and omnipresence.
—Business 2 Business
Henry Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering.
—Will Wright, designer of SimCity and The Sims
Henry Jenkins is the 21st century McLuhan I’ve been waiting for. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins’ clearly communicated and nuanced analysis is sorely needed. The world McLuhan foretold back in the age of ‘electric media’ has become immensely more complicated in today’s many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture. And you will only after reading Henry Jenkins.
—Howard Rheingold, author of Smart Mobs: The Next Social Revolution