How To Beat Giants Like …

… Microsoft, Google or others? This questions was brought up by Tristan Nitot, Founder and President of Mozilla Europe today at SIME. His answer is: Networks and communities. His example: firefox. Firefox – for those who don’t know – is a award winning browser, built by a global community and public benefit organization dedicated to improving the Internet experience for people everywhere.
About 20 000 programmers all over the world are developing the browser … The result is a market share e.g. in Germany of nearly 40% … without any marketing budget, spread out only by the word of mouth and the strong will of many to create better products.

Soeren Stamer a few weeks ago posted a similiar idea to beat Google … I think, it is worth going for …

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