“How can companies attract new graduates that have spent their college careers on social networks, being granted practically unfiltered access to all of their friends social interactions through a story of pictures and other public statements? Well, there is no option but to become equally transparent.”These words are from Nick O’Neill, the webpreneur.
He continues: “I concluded that the best way to attract the “generation me” crowd that will soon contribute to the creative class in society, is to break down all barriers and grant them access to see the people that make up a company. I suggested that all of my co-workers on the digital team should be on Facebook with our profiles filled and have at least a few pictures. People connect with people, not with companies. If your company can illustrate that it is composed of fun, intelligent and creative individuals, I am willing to bet that there is a greater chance of attracting the people that you want to hire.
Prior to the internet, it was much more difficult for job seekers to view the people that made up a company. Instead, they went to those companies that had a solid reputation. Times have changed and companies need to open up. There is a revolution taking place that we are slowly beginning to see the impact of. The world has become more transparent, and as a result companies will need to become transparent as well if they intent to recruit the younger generation. “