How Consumers Use Social Networks

Social networking sites like MySpace and Facebook have seen tremendous growth over the past two years, attracting a young and engaged audience. Frequent users of these social networking sites not only engage in more activities and have a more positive attitude about these sites, but they are also far more interested in profiles from their favorite companies. Marketers interested in reaching their audiences on social networking sites should:

  1. dispense with traditional Web marketing tactics,
  2. encourage “friending,” and
  3. regularly refresh content.

A new Forrester study for interactive marketing professionals.

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