Social networking sites like MySpace and Facebook have seen tremendous growth over the past two years, attracting a young and engaged audience. Frequent users of these social networking sites not only engage in more activities and have a more positive attitude about these sites, but they are also far more interested in profiles from their favorite companies. Marketers interested in reaching their audiences on social networking sites should:
- dispense with traditional Web marketing tactics,
- encourage “friending,” and
- regularly refresh content.
A new Forrester study for interactive marketing professionals.