Like a Walk in the Parc …

One could ay that at IBM there is a kind o second life hype. Can`t we?

Computer services giant IBM has plunged into Second Life at the urging of its »metaverse evangelists« Roo Reynolds and Ian Hughes, using it as a location for meetings, training and recruitment. But the company is also eyeing revenue opportunities that could have it vying with Second Life design firms to bring real-world businesses into the virtual realm – and the $7 billion a year video game industry, especially the fast-growing virtual world and massively multiplayer online game sector, may be too large for IBM to ignore …

I had the chance to talk to Susan Stucky at the IBM Research Center in San Jose about Second Life and E-Learning. Listen to the attached podcast … it sounds like a walk in the parc … exploring, discovering …


Susan U. Stucky, Manager Service Design,
IBM Almaden Research Center

Dr. Susan Stucky manages the Service Design group in Services Research at IBM Almaden Research Center. The group is currently exploring service design in 3D Internet environments to better
understand both the process and the practice of service design as it relates to the creation of learning and design environments. Prior to joining IBM in 2007, Stucky ran Strategic Practices Group (SPG), a consulting practice that she founded which focused on strategic learning for knowledge-based businesses. Her work focused on identifying strategic knowledge assets and transforming them to create value by linking the work people do to the value they create. Before launching SPG, Stucky was instrumental in
setting up and running both the Institute for Research on Learning, founded by Xerox in Menlo Park, California, and the Center for the Study of Language and Information at Stanford University.

Stucky holds a Ph.D. in Linguistics from the University of Illinois and completed postdoctoral work in cognitive science and artificial intelligence at the University of Massachusetts, Amherst and at Stanford University.

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