Sunday morning in San Francisco talking about Evangelism …

What is an Evangelist?

– a customer advocate
– an educator
– »amongst the people« interacting with the community where they live
– the human face of the company
– cross-functional – not just a marketer
– a foil for the company

The Human Skills of Evangelism

Listener, connector, critic, partial geek, detective, catalyst, diplomat, juggler, driven by relationship, approachable, intuitive, inquisitive.

Key Concepts of Evangelism

– democratization of tools & access
– the live web
– decentralization
– amateur culture
– invcreased individual influence
– control is out of control
– let the seller beware
– people are the message

Here I am.

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