Games 3.0

Phil Harrison, President, Worldwide Studios, Sony Computer Entertainment held the first keynote at this years game developer conference. More than 3.000 people attended!

Main message: PlayStation 3 will become a connected device. Attributes – we all know from web 2.0 – will come alive in Game 3.0: social interaction, service, customization, community building, content creation and emergent entertainment. His major announcement HOME, a software service for PlayStation 3, is featuring all this attributes ….

Details you will find here.

Harrison concluded by explaining that the Home service is free to download and use, with public and private spaces for every users, and the large-scale Beta Trial begins in April 2007. The service is expected to launch in the Fall of 2007 exclusively for the PlayStation 3.

Fun: That`s what Sony calls »social interaction«; right before the keynote started:


social-interactivity.mov @ ulrikereinhard.blogr.de


About Phil Harrison: Phil has been immersed in the creativity, technology and business of game development for over 20 years. In September 2005, Sony Computer Entertainment unified its regional product development operations under a global structure, Sony Computer Entertainment Worldwide Studios, and appointed Phil to serve as President of the new organisation. Working closely with the talented studios in Japan, Europe, North America and Polyphony Digital, Inc., Phil is responsible for setting the global product strategy and managing development operations of 14 studios in 5 countries.

Phil is a corporate executive and representative director of Sony Computer Entertainment Inc, and Executive Vice President of Sony Computer Entertainment Europe. Since joining Sony in 1992, Phil has held executive management positions in Europe and North America – where he served as Vice President, 3rd Party Relations and Research and Development for SCEA from 1996 to 2000. He has been a core member of the teams that successfully launched all of the PlayStation family of hardware formats and innovative software that have helped expand the market for computer entertainment worldwide.

From 1989 to 1992, Phil served as head of development for Mindscape International and prior to that as a consultant game designer and graphic artist in the UK.

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